In a nutshell, your employer brand is how people (both internally and externally) perceive your company as an employer. Think of it as a visual and verbal representation of your culture.
There are countless pieces to the jigsaw which contribute to this perception. Whether it's a company's corporate personality or reward system, people's experience of recruitment and induction, the working environment or even the company's vision and leadership; they all have a bearing on how people perceive your business.
Thinking about your reputation as an employer can reap benefits in terms of recruiting new staff and retaining existing ones. Ideally, your employer brand should be mirrored internally and externally and meet the goals and objectives of the business strategy. We'll help you do that thinking and build you a stronger employer reputation. One that sets you apart from the rest not only in the eyes of the outside world but also those already at your company.
We aim to make the exercise as simple as possible, leading your stakeholders through the process and involving them every step of the way. Beginning with research, we define the current employment experience and perception of your brand. We then interpret the key values and propositions through creative execution.
From there on it's all about positioning the brand to those you wish to attract, recruit, retain, engage and develop. And that covers a host of media platforms: recruitment advertising, PR, internal comms, candidate and employee engagement, right through to supporting competency based assessments and behavioural management. You'll see the benefits straight away.
Our approach is tried, tested, flexible and it works for all kinds of companies. Big ones. Small ones. New ones. Established ones. Corporate ones. Commercial ones. How we can help you simply depends on what needs doing.