Through the effective management of your employer brand, Blackbridge can help you position yourself as an employer of choice, making you naturally more attractive to top talent.
In a nutshell, your employer brand is how people (both internally and externally) perceive your company as an employer. Think of it as a visual and verbal representation of your culture.
There are countless pieces to the jigsaw which contribute to this perception, whether it's your corporate personality or reward system, people's experience of recruitment and induction, the working environment or even your vision and leadership. Thinking about your reputation as an employer can reap benefits in terms of recruiting new staff and retaining existing ones. We'll help you do that and build you a stronger employer reputation that clearly sets you apart.
We aim to make the exercise as simple as possible, leading stakeholders through the process and involving them every step of the way. Beginning with research, we define the current employment experience and perception of your brand. We then interpret the key values and propositions through creative execution.
From there on it's all about positioning the brand to those you wish to attract, recruit, retain, engage and develop. And that covers a host of media platforms: social networking, recruitment advertising, PR, internal communications, candidate and employee engagement, right through to supporting competency-based assessments and behavioural management.
Our approach is tried, tested, flexible and it works for all kinds of companies. Big ones. Small ones. New ones. Established ones. From corporates to not-for-profit ones. How we can help you simply depends on what needs doing.