Care UK

We love doing things differently.

And, luckily for us, our client, private health and social care provider, Care UK, shares our enthusiasm for original thinking.

When Care UK needed to recruit staff for a unique kind of residential and nursing home earlier this year, they wanted a new way to attract candidates that reflected their empowering approach to caring for the elderly.

Working closely with HR and Marketing we created a campaign, using emotive visuals, that spoke volumes about the type of dedicated professionals Care UK hoped to attract.

All three events were fully booked within days and resulted in 45 hires at a cost of less than £240 per hire.

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People communications

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Brand marketing