Our employer brand services include needs analysis, identification of employer value propositions, creative development, testing and benchmarking, and mobilising brand identities throughout the wider business. In many cases we’re retained to deliver one or two links of the chain. In others, we create entire suites of materials that tell joined-up, compelling stories.

We’re experts in implementing comprehensive direct recruitment models and delivering tactical candidate attraction projects. Our methodology is based on message identification (establishing recruitment propositions) and channel analysis (determining most cost-effective media choices). Candidate attraction channels offered include job boards, press ads, internal referral schemes, and more sophisticated solutions such as landing pages populated via social media.

Internal communication is essentially a tool for delivering organisational change. Good internal comms - and consequently high engagement levels - are invariably down to communicators being able to understand and articulate the business strategy, encouraging the right conversations and breaking strategic objectives down into acquirable attitudes and behaviours. Our extensive services here include audit, engagement strategy build and the creation of channels and content.

Often departments and internal initiatives need help in establishing the right tone of voice or visual language. Whether it’s a whole department, a training programme or a key project, we can build communications that capture attention and inspire positive action.

People communications are often based on nothing more than supposition, leading to cynicism in the wider business and dubious returns on investment. We can act as your third party research service, offering qualitative and quantitative research and analysis in fields such as recruitment propositions, perception analysis, values adoptions and more.