News International Upgrade

When News International asked us to help raise brand awareness of their Sunday Times' and Times' Recruitment classified verticals, we devised a campaign to answer all of these questions and more. Our response exceeded all expectations, drove direct sales and was clever, commercial and flexible enough to be extended and rolled out across the UK.

Aiming to create 'buzz' and cut-through among our target, advertising agency audience it offered customers the chance to 'upgrade your working life' and find out more about the campaign via a specialist microsite.

More than 250 direct mail contacts were invited to enjoy upgraded lunches - swap your boring cheese sandwich for a deli special - upgraded work gear - bespoke moleskin notebooks with rate cards attached - and even upgraded snacks - fruit basket anyone?.

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People communications

Strategic communications

Brand marketing